The first ever High Street branch opened at 22 Pasture Road, Goole in September 2009. The new Bridlington branch followed in January 2010. Savings reached over £4 million in February 2010. In mid April 2011 the Hull branch was successfully relocated
from Hull Business Centre to Brook Street, right in the heart of Hull city centre. . In June 2011 adult membership went over the 8,000 mark. May 2012 the Credit Union received a National award for excellence in Marketing. The Pre-Paid card was launched
to members in September, allowing them to load funds onto the card and use the VISA facility to shop online and use in shops.
The credit Union along with 30 other leading credit unions took on the task to work on the first phase of the Credit
Union Expansion Project in 2013. HRH The Prince of Wales and the Duchess of Cornwall, and the Chief Executive took part in a special Seaside Radio show to showcase the work of the Credit Union. In November the same year an Automated Loans Processing
system was introduced to modernise the processing of loans. In February 2014, a new branch to serve the northern part of the common bond in Wetwang was opened. By the end of 2014, adult membership had passed the 11,000 mark, while junior savers
rose to over 1,000. The credit union merged with North Lincolnshire Credit Union who became Northern Lincolnshire Credit Union part of Hull & East Yorkshire Credit Union on the 13th April 2015. Total assets passed the £10 million mark
(with 16% year on year growth), making one of the largest CUs in Britain. In 2017 they introduced to members Swap and Drop (swap a loan from another provider which is at a higher APR and drop to a Credit Union one with a lower APR). This has produced
considerable growth at little cost and well within the risk appetite.By the end of 2017 growth was hitting 12,000 members and increasing their lending by 31%. While members’ savings deposits grew by 6% to top the £10m million mark for
the first time. Deposits made by the Credit Union’s junior savers, including those made at school banks, rose by 8% to £430,000.
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